Screen Printing
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Embroidery
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Vinyl
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Signs & Banners
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Graphics
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DTG
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Screen Printing 〰️ Embroidery 〰️ Vinyl 〰️ Signs & Banners 〰️ Graphics 〰️ DTG 〰️
Rule Studios has been a fixture in Boise for 30 years.
Doug Rule started the shop in 1996 with a single press and a knack for getting the details right. Three decades later, the shop has earned a reputation across the Treasure Valley for solid work, fair pricing, and treating every customer like a regular.
In January 2026, the shop changed hands. Eric and Samantha Stephenson, the husband-and-wife team behind Idaho-based outdoor brand Fireside Pine, took over. Eric's an Army veteran. Sam’s everything behind the scenes. Doug stayed on, and you'll still find him at the presses on most days. ( I mean what is retirement, really?)
Same shop. Same crew. Same quality work that built Rule Studios' name. Now veteran-owned, and just as committed to keeping it local.
Who We Are
Screen Printing. T-shirts, hoodies, long sleeves, tanks. 12 pieces or 1,200, the process is the same. We use inks that lock the color in and don't crack after a few washes.
Embroidery. Caps, polos, jackets, bags. Stitched to last. Good for uniforms, staff wear, and brands that want to feel a step up.
Vinyl. Cut vinyl for shirts, signs, decals, vehicles, windows. Single names, numbers, custom designs, you name it.
DTG. Great for small runs where screen printing doesn't pencil out and art with more detail.
Signs & Banners. Yard signs, banners, business signage, event displays. Indoor or outdoor, short term or built to last.
Graphics & Design. No logo yet? Our designers can build one from scratch, clean up an existing one, or convert your art into print-ready files. You'll see a mockup before we put ink to fabric.
Contract Work. We print and stitch for other apparel brands, screen printers, and shops that need overflow capacity. If you're running a brand and need a reliable production partner, let's talk.
If you've got a logo and something to put it on, we can probably help. Send us a message and we'll get you a quote.
What We Do
Ready to Start Your Project?
Fill out the short form and we’ll get back to you within one business day. No pressure, just a friendly chat about how we can help.